The Golden Path

For L’Occitane’s 50th anniversary, MYGOSH and Caapsai joined forces to pioneer a powerhouse hybrid production pipeline.

Shot under the radiant Cape Town sun, this massive 360° campaign seamlessly blends the art of traditional film and photography with cutting-edge Gen-AI.

The campaign is anchored by a hero film that is a true hybrid production, effortlessly merging live-action footage with Gen-AI elements.

Co-directed by Caapsai's co-founder César Pesquera and fashion photographer Mara Lazaridou, this centerpiece sets a striking visual tone. Complementing the hero film is a rich series of key visuals and capsule videos focused on the natural ingredients of L'Occitane's products. Pushing the boundaries of modern production, these specific ingredient spotlights were crafted 100% in AI.