La Liga for MOVISTAR

It’s not just about watching the matches, t’s about living them as if you were in the stadium. With this campaign Movistar, VML, and Caapsai pay tribute to that fierce, unconditional passion.

42 teams. 50 images. Raw, amplified emotions. All generated with AI.

A man in a blue sports jersey enthusiastically celebrating indoors with his fist raised, while others in the background cheer.
Cover of a magazine featuring a man in a yellow jersey celebrating with clenched fists, and a blue logo in the top left corner. The text on the cover is in Spanish, promoting football news and updates.
Three young women sitting at a bar or nightclub, with one woman in the foreground looking surprised or concerned, and two women in the background looking directly at the camera, dimly lit with red lighting.
Two men watching a sports game on TV, appearing excited and engaged, sitting on a couch in a dimly lit room.
Two young people, a girl and a boy, laughing and watching a game on TV while holding a large bowl of popcorn, with a bookshelf in the background.

Agency: VML
Client: Movistar

Art direction:
César Pesquera & Arnau Montanyes

Gen AI artists:
César Pesquera
Arnau Montanyes
Pedro Macias Sanchez

VFX AI supervisor:
Ivan Garriga

Project coordinator:
Pol Pagés

An elderly man celebrating joyfully in a sports jersey with blue and white stripes, raising his arm with his finger pointing upward, surrounded by others in similar jerseys.
Three young men celebrating and hugging each other at a social event or party, smiling and showing happiness.
Poster of three football players celebrating, with the text in Spanish 'Dame sueños, dame forza' and a message encouraging people to play football.